RE/MAX Star Properties
Bret Evans, RE/MAX Star PropertiesPhone: (650) 722-6555
Email: [email protected]

Real estate guide: How to negotiate house price when selling

by Bret Evans 11/06/2022

two people with paperwork

The home selling process can involve varied house prices, which makes it crucial to learn how to negotiate those prices. As a seller, you want to get the best deal possible, even if not in a seller's market. If a buyer offers less than the original asking price, it's time for negotiation strategy.

Working with a real estate agent, here are some tips for negotiating a selling price:

Always use market value as your starting point

The market value of your home is the actual amount a buyer is willing to pay in context of the current market. In a buyer's market, a seller may need offers below the present cost of the property in order for a house to sell. If the price is too much higher than market value, offers may be too low to be accepted.

Keep your list of upgrades handy

Buyers often raise concerns about features or details of a property in an attempt to negotiate lower prices. Therefore, it's important to counter with the positives to their negatives. One great idea is to emphasize any upgrades or improvements to the home that might outweigh a buyer's misgivings.

Know the housing market

Knowing the market value of your home is just one piece of the puzzle. Understanding the trends of the overall real estate market in the area you're trying to sell in is essential. 

Real estate agents can help you choose the best price with comparative marketing analysis, or CMA. This type of report gathers data on market behavior regarding asking price, purchase price and the likelihood of multiple offers.

Negotiate from a win/win perspective

Negotiating isn't necessarily win or lose. If you approach your price negotiation from the perspective that everyone can win, you're likely to be more successful. Addressing buyers' concerns and interests with a collaborative, positive outlook can win you a higher home price, even if the initial offer is lacking.

inforgaphic about negotiating home price

Negotiation can seem intimidating, but real estate professionals are there to help you. Using these guidelines, you can ensure you get the highest possible amount for your home sale, no matter what offers you receive.

About the Author
Author

Bret Evans

Bret D. Evans is a real estate industry veteran, a 24-year successful career in an incredibly competitive environment.  As a native to the Bay Area and a homeowner in San Mateo County, his knowledge of the Peninsula’s residential real estate market is extensive and unparalleled.

Bret prides himself on giving his clients the most precise and up-to-date feedback on the state of the market, market trends, and comparable sales and property values; and providing clients with a realistic outlook on what they can expect to achieve in today’s market.

His many years of experience purchasing, owning, selling and renting properties, allows Bret to provide exceptional insight and knowledge at every level of the real estate transaction.  He has built a reputation for providing trustworthy, well-researched advice to his clients and is passionate about providing the best possible service.

Clients choose to work with Bret for his full-service, ethics, experience, and expertise.  He consistently displays his ability to satisfy clients in the buying and selling of their homes. His strong base of loyal repeat customers is the reason why Bret has been successful in the real estate industry.

In an ever-changing market, Bret is with you every step of the way!